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Changing



Project example:
Developing the strategic competences of the Account Managers: "Account Management & Business Development"


 The company

  • Global provider of services in the Human Capital & Financial Services sectors

 Client specifications

In the framework of the new global business strategy focussing on Target Accounts with the goal of
  • generating structured and profitable growth
  • strengthening + developing existing customer relations through service integration and cross selling

 Project realisation

  • Adjustment of CRM tools used up to now, integration of international analysis templates
  • Two-day practical workshops for all Account Managers
  • Direct transfer of the findings / plans by the Account Managers into a "Client Account Statement"
   

 Results from the client's point of view

"Thanks to his previous experience with our company Mr Willmann was able to customise a strategy workshop based on our corporate strategy. In the workshop he convinced our colleagues of the benefits of the tools sued through his motivating and experienced nature."

Jens Witt, Senior Account Manager,
Towers Watson GmbH


Key factors for
success


  1. Close feedback of planning activities with international colleagues and integration of national executives
  2. Working with real cases, customer figures and real projects increased acceptance in the workshops
  3. Action plans and uniform templates enabled transparent and efficient monitoring